Programming in the Age of COVID-19: How We’re Still Making Magic Happen!

A Message from our Executive Director, Nicky Nash

Our small but mighty team has done an incredible job at pivoting and reinventing how we deliver programs. At the start of the COVID-19 pandemic, we made a conscious effort to lean into our core organizational values and allow them to inspire and lead our work (collaboration, fun, integrity, inclusion, and agility).

Kids At Home is our virtual platform for connecting kids with engaging online activities. We see the program’s true potential, how it can be a game-changer for our agency partners, and the thousands of deserving children and families they support. What started as a simple way to provide our communities with family-friendly resources during lockdown has grown into a powerful new tool for enriching the lives of kids across southern Alberta.

Kids At Home is rapidly expanding to include an exciting range of meaningful learning and recreation opportunities and at-home activity packages delivered right to our kids’ doors. Because of Kids At Home, our kids are coding, cooking, performing, writing, exercising, building, and so much more. And the timing couldn’t be better.

UNICEF says school closures, disrupted routines, and the loss of outdoor fun are negatively impacting the physical and mental health of our youngest and most vulnerable citizens. More than ever, supporting kids is critical – and we’re hearing from our agency partners that Kids At Home is doing just that. They’ve told us that this brilliant new project – one we developed and rolled out in the middle of a pandemic without any new funding – fills an unmet need for programming with a truly equitable reach.

As we reflect on 2020, we can celebrate the experiences that brought joy and smiles to the faces of so many, despite the challenges of the pandemic.

  • 6,537 donated experiences were provided to children and youth in Southern Alberta throughout 2020, valued at over $288,000.00.
  • 845 Christmas gifts distributed to over 400 children and youth.
  • 1000 disposable children’s masks.
  • 1,165 weekly visitors on the Kids At Home website
  • 1,178 activity packages with crayons provided to date.
  • 150 Holiday Magic at Home packages (each kit was Annie themed and included a 4 pack of custom paintable sugar cookies, Annie novel, Annie and Sandy the dog craft, Annie activity book with crayons, two bags of popcorn and a link to stream Storybook Theater’s Annie, the Musical).
  • 152 Wishlist items sourced and sent to our agency partners.
  • 500 Pancake Kits distributed during Stampede week (included pancake mix, syrup, a Stampede theme activity package and crayons).
  • 2,500 toys, games, crafts, jackets, and costumes continue to be distributed.
  • 529 ZOOLIGHTS admissions.
  • More than 650 transit passes.
  • 7 Kids Up Front Instagram live shows(cooking classes, poetry, Flames alumni interview, and more)
  • 14 pals matched and eight more on the waitlist. Pen pals and Zoom Pals between our kids and seniors (a pilot project with the Kerby Centre) 
  • We released our annual report, research project and launched an updated website.

The Kids At Home website provides experiences kids can enjoy with just a few clicks, and our partners say they would love to see them remain part of our efforts even after we return to our favourite Kids Up Front gathering places.


Our biggest challenge to date has been a significant drop in revenue due to the cancellation of five major fundraising events/initiatives. We’ve also lost a large piece of our program because of the cancellation of major events and professional sports.

Our organization accomplished so much in a short time. We responded effectively, and we have so much to look forward to as we tackle the challenges ahead with more determination than ever.

How Can you Help?

  • Donate! We need your support to continue providing programs and services to deserving kids in southern Alberta.
  • Make a one-time donation or become a monthly donor. All donations will receive a tax receipt.
  • Donate attraction passes, movie vouchers, or gift cards, and we will get them to our kids and families! More info here.
  • Donate toys, puzzles, games, etc., and we will get them to our kids and families! Email [email protected].
  • Please spread the word about how we’ve responded during the Covid-19 pandemic.
  • Share this blog post with your network and make sure to follow us on our social media accounts: Facebook, Twitter, Instagram, and LinkedIn.

We need your support in order to create, innovate and continue to support kids and families in our community!

Our supporters make our work possible and we are so grateful for everyone who has supported us in making dreams come true.

Nicky Nash

Executive Director


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